I work with freelancing eco creatives to develop and master marketing and messaging skills in an ethical way that helps them stand out and attract mission-aligned clients so that together, they create epic award-winning campaigns that inspire entire generations to connect more with nature and shop consciously.
🐾🌿 : Creatives in travel, this one’s for you
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Hi Reader, I’m joining a Tourism Cares panel on November 5 to talk about AI search in travel. If you work with travel brands, or run your own creative business in the travel industry, this one is especially for you. Travelers now plan trips by having deep conversations with an AI, and they often get a short list of names. A brand that isn’t on that list may not be considered. Your travel clients may soon ask you about it. What I love about this development is that smaller responsible travel brands now have a real chance to be recommended over larger brands with bigger marketing budgets. That’s good news for the small travel brands you create for, and for you if you run one. This applies to all industries by the way, not just in travel. The webinar runs Thursday, November 5, at noon EST (6 pm in Germany). Tourism Cares moderates, with Satisfi Labs, Boldest.io, ConnectSeven Group and me (Ethical Brand Marketing) on the panel. We’ll look at how destinations use technology to influence traveler behavior and strengthen community connections, and at the tradeoffs that come with an increasingly digital future. It’s recorded, and every registrant gets a copy of the recording. ↳ Details and registration (bring your colleagues and friends from the travel industry). Register even if you can't make it live to get the recording. In service of nature, P.S. AI search optimization is my specialty. I position nature-led brands to get recommended, so the right clients, funders, and travelers find you and revenue rises with your impact. Apply for a free AI search visibility snapshot. |
Jessica Lohmann
I work with freelancing eco creatives to develop and master marketing and messaging skills in an ethical way that helps them stand out and attract mission-aligned clients so that together, they create epic award-winning campaigns that inspire entire generations to connect more with nature and shop consciously.
Hi Reader, On Thursday, November 5, at 12pm EST (6pm CET), I’m joining Tourism Cares for “Technology and Sustainability: Advancing Meaningful Travel in the Modern Age.” Destination leaders and technology innovators will look at how destinations use technology to influence traveler behavior and strengthen community connections, and at the tradeoffs of an increasingly digital future. I've been invited to be on the panel with Dan Flores (Satisfi Labs), Alexis Kreluk (ConnectSeven Group) and Xose...
Hi Reader, I keep having some version of this conversation with travel brand founders, so I'm putting it in writing here too. You already know travelers are asking AIs where to go. You may have also read that this kind of search barely sends any traffic to travel sites directly, and quietly moved it down the priority list. The traffic is there. It just doesn't look like it’s coming from ChatGPT, Claude, and co. Most travelers who get your name from an AI answer don't click through right then....
Hi Reader, Open your trip overview page and read the first line under the header. If it says sustainable or carbon neutral with no number attached, that line has a deadline now. September 27. That's when the EU's Empowering Consumers for the Green Transition Directive starts applying in all 27 member states. Germany already wrote it into the UWG back in February. You've seen the first round of this already. In November, more than 20 airlines agreed to stop telling passengers their flight...