I work with freelancing eco creatives to develop and master marketing and messaging skills in an ethical way that helps them stand out and attract mission-aligned clients so that together, they create epic award-winning campaigns that inspire entire generations to connect more with nature and shop consciously.
👣🌴 : Technology and sustainability in travel: a live conversation
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Hi Reader, On Thursday, November 5, at 12pm EST (6pm CET), I’m joining Tourism Cares for “Technology and Sustainability: Advancing Meaningful Travel in the Modern Age.” Destination leaders and technology innovators will look at how destinations use technology to influence traveler behavior and strengthen community connections, and at the tradeoffs of an increasingly digital future. I've been invited to be on the panel with Dan Flores (Satisfi Labs), Alexis Kreluk (ConnectSeven Group) and Xose Manuel Feijoo (Boldest.io). My tech specialty is getting travel brands recommended by AIs. Travelers now plan trips by having deep conversations with an AI, and the brands it recommends often get chosen with trust already built. Smaller responsible travel brands have a real shot against bigger budgets if they optimize for this. You’ll leave with practical examples for your own brand. The session is recorded, and every registrant receives the recording. Click here for details and registration. Register even if you can't make it live to get the recording. In service of nature, P.S. AI search optimization is my specialty. I position nature-led brands to get recommended, so the right clients, funders, and travelers find you and revenue rises with your impact. If you run a travel brand, or know one that does, you can apply for a free AI search visibility snapshot. |
Jessica Lohmann
I work with freelancing eco creatives to develop and master marketing and messaging skills in an ethical way that helps them stand out and attract mission-aligned clients so that together, they create epic award-winning campaigns that inspire entire generations to connect more with nature and shop consciously.
Hi Reader, I’m joining a Tourism Cares panel on November 5 to talk about AI search in travel. So honored to get this invitation. If you work with travel brands, or run your own creative business in the travel industry, this one is especially for you. Travelers now plan trips by having deep conversations with an AI, and they often get a short list of names. A brand that isn’t on that list may not be considered. Your travel clients may soon ask you about it. What I love about this development...
Hi Reader, I keep having some version of this conversation with travel brand founders, so I'm putting it in writing here too. You already know travelers are asking AIs where to go. You may have also read that this kind of search barely sends any traffic to travel sites directly, and quietly moved it down the priority list. The traffic is there. It just doesn't look like it’s coming from ChatGPT, Claude, and co. Most travelers who get your name from an AI answer don't click through right then....
Hi Reader, Open your trip overview page and read the first line under the header. If it says sustainable or carbon neutral with no number attached, that line has a deadline now. September 27. That's when the EU's Empowering Consumers for the Green Transition Directive starts applying in all 27 member states. Germany already wrote it into the UWG back in February. You've seen the first round of this already. In November, more than 20 airlines agreed to stop telling passengers their flight...