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I work with freelancing eco creatives to develop and master marketing and messaging skills in an ethical way that helps them stand out and attract mission-aligned clients so that together, they create epic award-winning campaigns that inspire entire generations to connect more with nature and shop consciously.
Hi Reader, Something happened on LinkedIn last week. I shared my AI visibility data from Searchable (affiliate link), and the comments and DMs haven't stopped. Turns out, a lot of people in the travel space either had no idea people are searching differently now, or they've been curious and are now ready to look into it. Instead of typing a few keywords into Ecosia or Google and clicking links of self-promoted websites, more and more people are asking AI tools like Perplexity, Claude,...
Hi Reader, Something happened on LinkedIn last week. I shared my AI visibility data from Searchable (affiliate link), and the comments and DMs haven't stopped. Turns out, a lot of people in the eco space either had no idea people are searching differently now, or they've been curious and are now ready to look into it. Instead of typing a few keywords into Ecosia or Google and clicking links of self-promoted websites, more and more people are asking AI tools like Perplexity, Claude, Mistral,...
Hi Reader, You have a 40-year reforestation program. A coral reef restoration partnership. A community-led tour where every booking goes directly back to local families. And your website says "Book now, limited availability." I've been in marketing since 1991. I know exactly where that phrase came from. It came from hotel booking platforms, flash sales, and OTAs designed to move volume at speed. It was not designed for brands doing the kind of work you're doing. The standard travel marketing...