Hi Reader,

Something happened on LinkedIn last week.

I shared my AI visibility data from Searchable (affiliate link), and the comments and DMs haven't stopped.

Turns out, a lot of people in the eco space either had no idea people are searching differently now, or they've been curious and are now ready to look into it.

Instead of typing a few keywords into Ecosia or Google and clicking links of self-promoted websites, more and more people are asking AI tools like Perplexity, Claude, Mistral, or ChatGPT (placing ChatGPT at the end for political reasons) a direct question and reading the answer it generates.

They don't 'search' in that sense anymore. They think out loud with it.

Your website, your articles, your LinkedIn posts? They can be part of that answer AI generates. Or not.

So I want to bring it here, to you, because this changes things depending on what you do.

If you're a copywriter

This is the one that excites me most.

AI search doesn't just rank websites anymore. It reads them, pulls from them, and cites them in answers to real questions real people are asking right now.

Which means the copy you write for your clients is either working for their AI visibility or quietly working against it.

Traditional SEO taught us to write for keywords, and it still has its seat at the table.

AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) require something different: structured answers, clear authority signals, and content that actually answers a question someone would type into an AI of their choice.

The good news: the skills you already have are the foundation.

The shift is in knowing where to apply them. This matters more for you than anyone. You're the ones clients will hire to fix this for their brands. You need to understand it from the inside first.

If you're a sustainability consultant or business coach

The brands showing up in AI search right now have one thing in common: they've been writing clearly, consistently, and on specific topics for a while.

Your clients are probably not there yet. At least not from what I'm seeing. Nature-led founders working towards systems change are too busy to produce clear, consistent, highly specific content that invites clients into their world.

That's the gap you can close for them, to show them how their clients, investors, and partners are now searching.

And how that gap is costing them revenue and visibility.

Of course, to also optimize your own content.

If you're a freelance creative

Your own website is probably the last thing you market.

You're busy doing the work. Your portfolio hasn't been updated in months. Your about page still says what you thought you did three years ago.

Meanwhile, someone just asked an AI to recommend a web designer who specializes in CO2 reduction and accessibility, your specialties. Or a brand designer who makes dense science visual for the people who need to act on it.

The person reading that answer arrives with more trust than if they'd typed it into Ecosia and found your self-promoted website buried on page eight.

If your website doesn't clearly and consistently say what you do and for whom, you're not even in that answer.

Your own site is the proof of concept. If AI can find you and describe what you do accurately, you know your messaging is working.

If it can't, you know where to start.

Here's what I'm working on

I've been using Searchable (affiliate link) to track my own AI visibility, and what it shows is genuinely eye-opening. Where I'm being cited, what topics AI associates me with, where my competitors are showing up instead of me, and which content gaps and technical website issues are quietly costing me visibility.

I want to walk you through this live.

I'm putting together a free training on AI search visibility, what it means for your business, how to use Searchable to find your gaps, and what to actually do about them without turning your content into robot food.

You don't need to know every technical detail. You need to know enough to not be invisible.

If you want to make sure you don't miss it, go to this LinkedIn post and leave a comment. I'll reach out to you personally when the training is ready.

(Some of you miss emails. I don't want that to happen with this one.)

In service of nature,
Jessica