I work with freelancing eco creatives to develop and master marketing and messaging skills in an ethical way that helps them stand out and attract mission-aligned clients so that together, they create epic award-winning campaigns that inspire entire generations to connect more with nature and shop consciously.
👣🌴 : Travelers decide earlier than you think
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Hi Reader, I’ve been thinking a lot about how travelers make decisions these days. Not just where they want to go, but who they choose to trust with their time, money, and wellbeing. Trust forms much earlier than most teams expect. Guests rarely wait until checkout to decide. They make their choice the moment they feel safe, informed, and included. Over the past months, I’ve been mapping the key moments that shape this early decision. It became clear that the same seven trust builders show up again and again, no matter the destination. I put them into a short PDF for you. You can download it from this LinkedIn post here. Here’s a quick look at the seven:
None of this is about perfect messaging. It’s about clarity, honesty, and making travelers feel confident every step of the way. In the PDF, each builder comes with simple steps you can use right away. They’re the same ones I use when I support travel companies with their marketing. If you want to look at your own messaging through this lens, just hit reply. I’m happy to take a look and share what I see. On the path that matters, |
Jessica Lohmann
I work with freelancing eco creatives to develop and master marketing and messaging skills in an ethical way that helps them stand out and attract mission-aligned clients so that together, they create epic award-winning campaigns that inspire entire generations to connect more with nature and shop consciously.
Hi Reader, On Thursday, November 5, at 12pm EST (6pm CET), I’m joining Tourism Cares for “Technology and Sustainability: Advancing Meaningful Travel in the Modern Age.” Destination leaders and technology innovators will look at how destinations use technology to influence traveler behavior and strengthen community connections, and at the tradeoffs of an increasingly digital future. I've been invited to be on the panel with Dan Flores (Satisfi Labs), Alexis Kreluk (ConnectSeven Group) and Xose...
Hi Reader, I’m joining a Tourism Cares panel on November 5 to talk about AI search in travel. So honored to get this invitation. If you work with travel brands, or run your own creative business in the travel industry, this one is especially for you. Travelers now plan trips by having deep conversations with an AI, and they often get a short list of names. A brand that isn’t on that list may not be considered. Your travel clients may soon ask you about it. What I love about this development...
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