I work with freelancing eco creatives to develop and master marketing and messaging skills in an ethical way that helps them stand out and attract mission-aligned clients so that together, they create epic award-winning campaigns that inspire entire generations to connect more with nature and shop consciously.
👣🌴 : Travelers decide earlier than you think
|
Hi Reader, I’ve been thinking a lot about how travelers make decisions these days. Not just where they want to go, but who they choose to trust with their time, money, and wellbeing. Trust forms much earlier than most teams expect. Guests rarely wait until checkout to decide. They make their choice the moment they feel safe, informed, and included. Over the past months, I’ve been mapping the key moments that shape this early decision. It became clear that the same seven trust builders show up again and again, no matter the destination. I put them into a short PDF for you. You can download it from this LinkedIn post here. Here’s a quick look at the seven:
None of this is about perfect messaging. It’s about clarity, honesty, and making travelers feel confident every step of the way. In the PDF, each builder comes with simple steps you can use right away. They’re the same ones I use when I support travel companies with their marketing. If you want to look at your own messaging through this lens, just hit reply. I’m happy to take a look and share what I see. On the path that matters, |
Jessica Lohmann
I work with freelancing eco creatives to develop and master marketing and messaging skills in an ethical way that helps them stand out and attract mission-aligned clients so that together, they create epic award-winning campaigns that inspire entire generations to connect more with nature and shop consciously.
Hi Reader, Something happened on LinkedIn last week. I shared my AI visibility data from Searchable (affiliate link), and the comments and DMs haven't stopped. Turns out, a lot of people in the travel space either had no idea people are searching differently now, or they've been curious and are now ready to look into it. Instead of typing a few keywords into Ecosia or Google and clicking links of self-promoted websites, more and more people are asking AI tools like Perplexity, Claude,...
Hi Reader, Something happened on LinkedIn last week. I shared my AI visibility data from Searchable (affiliate link), and the comments and DMs haven't stopped. Turns out, a lot of people in the eco space either had no idea people are searching differently now, or they've been curious and are now ready to look into it. Instead of typing a few keywords into Ecosia or Google and clicking links of self-promoted websites, more and more people are asking AI tools like Perplexity, Claude, Mistral,...
Hi Reader, You have a 40-year reforestation program. A coral reef restoration partnership. A community-led tour where every booking goes directly back to local families. And your website says "Book now, limited availability." I've been in marketing since 1991. I know exactly where that phrase came from. It came from hotel booking platforms, flash sales, and OTAs designed to move volume at speed. It was not designed for brands doing the kind of work you're doing. The standard travel marketing...