I work with freelancing eco creatives to develop and master marketing and messaging skills in an ethical way that helps them stand out and attract mission-aligned clients so that together, they create epic award-winning campaigns that inspire entire generations to connect more with nature and shop consciously.
👣🌴 : The #1 mistake in tour descriptions (and how to fix it)
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Hi Reader, Ever feel like your tour descriptions are trying to say everything at once? Impact stats. Climate risks. Certifications. Community projects. All with good intentions. Yet what travelers remember is… nothing. They don’t book trips for reports. They book them for how the experience feels. Imagine this instead: ↳ A farmer handing you grapes from vines her family restored. Those are the stories that spark connection. That’s what makes travelers want to join. The facts can still be there, just not in the spotlight. Because stories are like snorkeling, a glimpse that invites people to dive deeper. The challenge is knowing what to share first, and filtering out the overwhelm. That’s where I can help. In this call, we will identify the exact bottleneck that's costing you the most revenue right now and map out a 90-day plan to fix it. Most clients leave this call with the clarity they've been searching for months to find and a concrete action plan that they can start implementing immediately. I only offer five of these calls per week because each one is completely customized to your own situation. Looking forward to mapping a clear path to more bookings and stronger impact. On the path that matters, |
Jessica Lohmann
I work with freelancing eco creatives to develop and master marketing and messaging skills in an ethical way that helps them stand out and attract mission-aligned clients so that together, they create epic award-winning campaigns that inspire entire generations to connect more with nature and shop consciously.
Hi Reader, On Thursday, November 5, at 12pm EST (6pm CET), I’m joining Tourism Cares for “Technology and Sustainability: Advancing Meaningful Travel in the Modern Age.” Destination leaders and technology innovators will look at how destinations use technology to influence traveler behavior and strengthen community connections, and at the tradeoffs of an increasingly digital future. I've been invited to be on the panel with Dan Flores (Satisfi Labs), Alexis Kreluk (ConnectSeven Group) and Xose...
Hi Reader, I’m joining a Tourism Cares panel on November 5 to talk about AI search in travel. So honored to get this invitation. If you work with travel brands, or run your own creative business in the travel industry, this one is especially for you. Travelers now plan trips by having deep conversations with an AI, and they often get a short list of names. A brand that isn’t on that list may not be considered. Your travel clients may soon ask you about it. What I love about this development...
Hi Reader, I keep having some version of this conversation with travel brand founders, so I'm putting it in writing here too. You already know travelers are asking AIs where to go. You may have also read that this kind of search barely sends any traffic to travel sites directly, and quietly moved it down the priority list. The traffic is there. It just doesn't look like it’s coming from ChatGPT, Claude, and co. Most travelers who get your name from an AI answer don't click through right then....