I work with freelancing eco creatives to develop and master marketing and messaging skills in an ethical way that helps them stand out and attract mission-aligned clients so that together, they create epic award-winning campaigns that inspire entire generations to connect more with nature and shop consciously.
👣🌴 : The #1 mistake in tour descriptions (and how to fix it)
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Hi Reader, Ever feel like your tour descriptions are trying to say everything at once? Impact stats. Climate risks. Certifications. Community projects. All with good intentions. Yet what travelers remember is… nothing. They don’t book trips for reports. They book them for how the experience feels. Imagine this instead: ↳ A farmer handing you grapes from vines her family restored. Those are the stories that spark connection. That’s what makes travelers want to join. The facts can still be there, just not in the spotlight. Because stories are like snorkeling, a glimpse that invites people to dive deeper. The challenge is knowing what to share first, and filtering out the overwhelm. That’s where I can help. In this call, we will identify the exact bottleneck that's costing you the most revenue right now and map out a 90-day plan to fix it. Most clients leave this call with the clarity they've been searching for months to find and a concrete action plan that they can start implementing immediately. I only offer five of these calls per week because each one is completely customized to your own situation. Looking forward to mapping a clear path to more bookings and stronger impact. On the path that matters, |
Jessica Lohmann
I work with freelancing eco creatives to develop and master marketing and messaging skills in an ethical way that helps them stand out and attract mission-aligned clients so that together, they create epic award-winning campaigns that inspire entire generations to connect more with nature and shop consciously.
Hi Reader, Something happened on LinkedIn last week. I shared my AI visibility data from Searchable (affiliate link), and the comments and DMs haven't stopped. Turns out, a lot of people in the travel space either had no idea people are searching differently now, or they've been curious and are now ready to look into it. Instead of typing a few keywords into Ecosia or Google and clicking links of self-promoted websites, more and more people are asking AI tools like Perplexity, Claude,...
Hi Reader, Something happened on LinkedIn last week. I shared my AI visibility data from Searchable (affiliate link), and the comments and DMs haven't stopped. Turns out, a lot of people in the eco space either had no idea people are searching differently now, or they've been curious and are now ready to look into it. Instead of typing a few keywords into Ecosia or Google and clicking links of self-promoted websites, more and more people are asking AI tools like Perplexity, Claude, Mistral,...
Hi Reader, You have a 40-year reforestation program. A coral reef restoration partnership. A community-led tour where every booking goes directly back to local families. And your website says "Book now, limited availability." I've been in marketing since 1991. I know exactly where that phrase came from. It came from hotel booking platforms, flash sales, and OTAs designed to move volume at speed. It was not designed for brands doing the kind of work you're doing. The standard travel marketing...